Agency: TPN

Client: AT&T

Script and concept:
Ramsay Campbell (CW), Sam Zeanah (ACD/CW)

Art Direction and concept:
Jesús González (ACD)

Production:
Mandi Tinsley (Senior Integrated Producer)

Editor:
Brian Shelton

Since 2022 i have worked with the video team to concept, storyboard and produce AT&T videos intended for AT&T stores across the U.S.

We work closely with AT&T to not only promote and educate their customers about numerous AT&T products, but we tell real human stories and how AT&T adds to their experiences.

We were limited to stock videos, but through smart scripts, creative storyboards and a great relationship with our clients, we managed to elevate our videos well beyond the ask, to content that inspires and motivates customers to see AT&T as part of their lives.

Agency: TPN

Client: Lonestar

Copy: Greg Overhauls (Sr.CW)

Art direction: Jesús González (Sr.AD)

Strategy: Brook Hollander (Associate Strategist)

Doodle Illustrations: Luke Schroeder

We were tasked to celebrate the launch of Lone Star’s first Mexican-style lager beer: Rio Jade. The challenge was to be authentic to three different voices: the Lone Star brand, Mexican-style lager’s history and the creator of the Rio Jade look and feel, Cruz Ortiz.

Mexican-American artist, Cruz Ortiz was inspired by the color of the Rio Grande and other rivers running through Texas. We built on that sentiment with the retail look and feel. Adding hints of vegetation in the corners and keeping a beige desert color on most pieces.

To create engagement with the shoppers we expanded on Lone Star tradition of having riddles beneath their caps. We created riddles localized to key markets: Austin, Dallas, San Antonio, Houston and one for all Texas. These new riddles were drawn in the style of Cruz Ortiz.

Despite the beer launching at the start of the pandemic, the campaign was extremely successful, making this seasonal beer part of Lone Star’s permanent portfolio.

Agency: TPN

Client: Hershey’s

Concept and art direction:
Jason Hescott (CD) and Jesús González

Prototyping and Production:
Englander dZignPak

The ask was to create a semi-permanent modular display that could wow Walmart shoppers. After initial sketches and client approval, we partnered with Englander to prototype, produce and package the displays. We closely worked with them to make sure each unit was not only highly modular and adaptable to the store type, but also easy to assemble by the Hershey’s reps. It was so successful that variations of this structure were designed for Holiday, Valentine’s and Easter.

Agency: TPN

Client: Hershey’s

Concept and art direction:
Brian Jackson (ACD)

Concept, sketches and art direction:
Jesús González (Sr.AD)

Oil Paintings:
Eric Cash (illustrator)

To celebrate Hershey’s collaboration with the Armed Forces, we created vintage inspired Hershey’s ads, highlighting each era and innovation that Hershey’s had in different theaters of war.

To give them a heroic flair, I created sketches based on superhero poses taken directly from marvel and dc comics.

We partnered with illustrator Eric Cash to create oil painting, giving these peaces the care and authenticity they deserved.

Agency: TPN

Client: AT&T

Concep, script and translation:
Samuel Melgar (ACD, CW)

Concept, art direction and interviews:
Jesús González (Sr.AD)

Editing and production:
Bryan Shelton (VP, Content Production)

Production assistants:
Gabby McGarry and Ethan Wilder

My writing partner (Samuel) and I created a few short videos focusing on the importance of technology in the modern Hispanic’s life and what it means to be a Hispanic in the United States.

Agency: TPN

Client: Ricolino

Concep and script:
Samuel Melgar (ACD, CW)

Concept and art direction:
Jesús González (Sr.AD)

Editing and production:
Gabby McGarry

With a deadline of 2 weeks: we wrote the script, storyboarded and got the concept approved within the first week. Casted, location scouted and shot in a weekend. And edited, produced and got the ad approved (with just one round of changes) on the second week.

Agency: TPN

Client: AT&T

Design and visual direction:
Cody Russell (Design Director), Paige Padilla (Sr. AD) and Luke Schroeder (Sr. AD)

Copy:
Samuel Melgar (ACD/CW)

HXP:
Kendal Llamar (CD), Jesús González (Sr.AD) and Katie Hannah (AE)

HXP and Strategy:
Brooke Hollander

in order to create a holistic view through different digital and print platforms, and an authentic representation of Hispanic that connect with that community, we crafted a shopper journey backed by data throughout the design thinking process.

Agency: IN

Client: Newell/Sharpie

Concept and Sketches:
Jesús González (AD)

Creative direction:
Caroline Reeves

We were tasked to create career path poster for a partnership with Chris Paul, College Track and Sharpie.

I took it upon myself to create the poster with Sharpie markers. I created the whole poster on an 11”x17” sheet of paper, I left some space to ad fonts and dates digitally in case it needed to adapt from school to school, but for the most part this poster was created by my hand.

Note that the video linked is from Sharpie and The Player’s Tribune, we did not produced that video, but it shows the successful interaction that the kids had with the career path poster.

Client:
Star Wars Nerds Unite Podcast

Branding and Swag:
Jesús González (creative)

I started listening to the podcast around the time Rogue One was about to come out. I emailed them that they desperately needed a better logo and a better branding overall. After a few back and forth emails, I ended up creating their whole identity, along with some swag designs that they used at conventions and to support the podcast.