Agency: TPN
Client: AT&T
Design and visual direction:
Cody Russell (Design Director), Paige Padilla (Sr. AD) and Luke Schroeder (Sr. AD)
Copy:
Samuel Melgar (ACD/CW)
HXP:
Kendal Llamar (CD), Jesús González (Sr.AD) and Katie Hannah (AE)
HXP and Strategy:
Brooke Hollander
in order to create a holistic view through different digital and print platforms, and an authentic representation of Hispanic that connect with that community, we crafted a shopper journey backed by data throughout the design thinking process.