Agency: IN
Client: Newell/Sharpie
Concept and Sketches:
Jesús González (AD)
Creative direction:
Caroline Reeves
We were tasked to create career path poster for a partnership with Chris Paul, College Track and Sharpie.
I took it upon myself to create the poster with Sharpie markers. I created the whole poster on an 11”x17” sheet of paper, I left some space to ad fonts and dates digitally in case it needed to adapt from school to school, but for the most part this poster was created by my hand.
Note that the video linked is from Sharpie and The Player’s Tribune, we did not produced that video, but it shows the successful interaction that the kids had with the career path poster.