Agency: TPN

Client: AT&T

Script and concept:
Ramsay Campbell (CW), Sam Zeanah (ACD/CW)

Art Direction and concept:
Jesús González (ACD)

Production:
Mandi Tinsley (Senior Integrated Producer)

Editor:
Brian Shelton

Since 2022, I’ve worked with the video team to concept, storyboard, and produce dynamic AT&T videos for in-store displays across the U.S.

Partnering closely with AT&T, we crafted real human stories that go beyond product education — showing how AT&T enhances customers’ everyday lives.

Working creatively within a stock footage framework, we used sharp scripting, thoughtful storyboarding, and a strong client partnership to deliver inspiring, engaging videos that elevate the in-store brand experience.

Agency: TPN

Client: Lonestar

Copy: Greg Overhauls (Sr.CW)

Art direction: Jesús González (Sr.AD)

Strategy: Brook Hollander (Associate Strategist)

Doodle Illustrations: Luke Schroeder

We were tasked with celebrating the launch of Lone Star’s first Mexican-style lager: Rio Jade. The challenge was to stay authentic to three distinct voices — the Lone Star brand, the rich history of Mexican-style lager, and the unique vision of Rio Jade’s designer, Mexican-American artist Cruz Ortiz.

Inspired by the colors of the Rio Grande and the rivers of Texas, Cruz Ortiz created the look and feel for the brand. We built on his vision for the retail environment, adding touches of vegetation in the corners of designs and maintaining a sun-washed desert palette across materials.

To drive shopper engagement, we expanded on Lone Star’s tradition of printing riddles beneath bottle caps. We crafted new riddles localized to key markets — Austin, Dallas, San Antonio, Houston, and statewide — all illustrated in Cruz Ortiz’s distinct artistic style.

Despite launching at the start of the pandemic, the campaign was a major success. Rio Jade transitioned from a seasonal release to a permanent part of Lone Star’s portfolio.

Agency: TPN

Client: Hershey’s

Concept and art direction:
Jason Hescott (CD) and Jesús González

Prototyping and Production:
Englander

The challenge was to design a semi-permanent modular display that would capture the attention of Walmart shoppers. After initial sketches and client approval, we partnered with Englander to bring the concept to life — from prototyping and production to packaging.

We worked hand-in-hand with Englander to ensure the displays were not only modular and adaptable to various store formats but also easy for Hershey’s reps to assemble.

The display was a standout success, so much so that it was adapted for Holiday, Valentine’s Day, and Easter campaigns, becoming a key fixture in Hershey’s retail strategy.

Agency: TPN

Client: Hershey’s

Concept and art direction:
Brian Jackson (ACD)

Concept, sketches and art direction:
Jesús González (Sr.AD)

Oil Paintings:
Eric Cash (illustrator)

To celebrate Hershey’s collaboration with the Armed Forces, we created vintage-inspired ads that celebrated the brand’s innovation through the decades and its role in various theaters of war.

I drew inspiration from Marvel and DC Comics superhero poses to give the visuals a bold, heroic flair. Working closely with illustrator Eric Cash, we developed detailed oil paintings that not only brought these concepts to life but also imbued them with the authenticity and care they deserved.

The collaboration with Eric was key to capturing the historical significance and emotional impact of this campaign, ensuring each piece felt both iconic and heartfelt.

Agency: TPN

Client: AT&T

Concep, script and translation:
Samuel Melgar (ACD, CW)

Concept, art direction and interviews:
Jesús González (Sr.AD)

Editing and production:
Bryan Shelton (VP, Content Production)

Production assistants:
Gabby McGarry and Ethan Wilder

My writing partner, Samuel, and I created a series of short videos highlighting how technology empowers the modern Hispanic community in the United States.

We focused on real stories — from small business owners growing their brands, to families staying connected across distances, to students pursuing new opportunities. Working closely with AT&T, we crafted narratives that showed technology as an essential part of everyday life, fueling ambition, connection, and progress.

Each story captured the spirit of a community embracing innovation while staying rooted in their culture and traditions.

Agency: TPN

Client: Ricolino

Concep and script:
Samuel Melgar (ACD, CW)

Concept and art direction:
Jesús González (Sr.AD)

Editing and production:
Gabby McGarry

With a two-week deadline, we moved fast: writing the script, storyboarding, and getting concept approval all within the first week.

In just one weekend, we cast, scouted locations, and filmed — using a true guerrilla-style approach to maximize efficiency without sacrificing quality.

By the second week, we edited, produced, and secured final approval with only one round of feedback, delivering a polished ad on time and above expectations.

Agency: TPN

Client: AT&T

Design and visual direction:
Cody Russell (Design Director), Paige Padilla (Sr. AD) and Luke Schroeder (Sr. AD)

Copy:
Samuel Melgar (ACD/CW)

HXP:
Kendal Llamar (CD), Jesús González (Sr.AD) and Katie Hannah (AE)

HXP and Strategy:
Brooke Hollander

We set out to create a seamless journey across digital and print platforms — one that felt authentic to the modern Hispanic experience.

Guided by real data and insights, we mapped every step through the design thinking process, making sure every touchpoint resonated with the community we aimed to celebrate and connect with.

Agency: IN

Client: Newell/Sharpie

Concept and Sketches:
Jesús González (AD)

Creative direction:
Caroline Reeves

Armed with a handful of Sharpie markers and a blank sheet of paper, I set out to create a career path poster for a partnership between Chris Paul, College Track, and Sharpie.

Instead of relying on digital tools, I chose to draw the entire poster by hand — giving it a raw, authentic feel that would resonate with students.

Working on an 11" x 17" sheet, I left just enough space to digitally insert fonts and event details when needed, but the heart of the poster remained untouched: a hand-crafted piece designed to inspire.

(Note: The linked video was produced by Sharpie and The Player’s Tribune. Although we didn’t create the video, it captures the energy and connection students felt engaging with the poster.)

Client:
Star Wars Nerds Unite Podcast

Branding and Swag:
Jesús González (creative)

I first tuned into the podcast just as Rogue One was gearing up for release — and quickly realized their branding needed a rescue mission of its own.

I reached out, offering a bold new logo and a cohesive identity to match their passion for Star Wars.

After a few transmissions back and forth, I was given the go-ahead to redesign their entire look, including swag and convention materials to help the podcast grow and thrive in the galaxy of fandom.