Agency: TPN
Client: AT&T
Concep, script and translation:
Samuel Melgar (ACD, CW)
Concept, art direction and interviews:
Jesús González (Sr.AD)
Editing and production:
Bryan Shelton (VP, Content Production)
Production assistants:
Gabby McGarry and Ethan Wilder
My writing partner, Samuel, and I created a series of short videos highlighting how technology empowers the modern Hispanic community in the United States.
We focused on real stories — from small business owners growing their brands, to families staying connected across distances, to students pursuing new opportunities. Working closely with AT&T, we crafted narratives that showed technology as an essential part of everyday life, fueling ambition, connection, and progress.
Each story captured the spirit of a community embracing innovation while staying rooted in their culture and traditions.