Agency: TPN
Client: AT&T
Design and visual direction:
Cody Russell (Design Director), Paige Padilla (Sr. AD) and Luke Schroeder (Sr. AD)
Copy:
Samuel Melgar (ACD/CW)
HXP:
Kendal Llamar (CD), Jesús González (Sr.AD) and Katie Hannah (AE)
HXP and Strategy:
Brooke Hollander
We set out to create a seamless journey across digital and print platforms — one that felt authentic to the modern Hispanic experience.
Guided by real data and insights, we mapped every step through the design thinking process, making sure every touchpoint resonated with the community we aimed to celebrate and connect with.