Agency: TPN
Client: Hershey’s
Concept and art direction:
Jason Hescott (CD) and Jesús González
Prototyping and Production:
Englander
The challenge was to design a semi-permanent modular display that would capture the attention of Walmart shoppers. After initial sketches and client approval, we partnered with Englander to bring the concept to life — from prototyping and production to packaging.
We worked hand-in-hand with Englander to ensure the displays were not only modular and adaptable to various store formats but also easy for Hershey’s reps to assemble.
The display was a standout success, so much so that it was adapted for Holiday, Valentine’s Day, and Easter campaigns, becoming a key fixture in Hershey’s retail strategy.