Hershey's Halloween display

Agency: TPN

Client: Hershey’s

Concept and art direction:
Jason Hescott (CD) and Jesús González

Prototyping and Production:
Englander dZignPak

The ask was to create a semi-permanent modular display that could wow Walmart shoppers. After initial sketches and client approval, we partnered with Englander to prototype, produce and package the displays. We closely worked with them to make sure each unit was not only highly modular and adaptable to the store type, but also easy to assemble by the Hershey’s reps. It was so successful that variations of this structure were designed for Holiday, Valentine’s and Easter.