Agency: TPN
Client: Ricolino
Concep and script:
Samuel Melgar (ACD, CW)
Concept and art direction:
Jesús González (Sr.AD)
Editing and production:
Gabby McGarry
With a two-week deadline, we moved fast: writing the script, storyboarding, and getting concept approval all within the first week.
In just one weekend, we cast, scouted locations, and filmed — using a true guerrilla-style approach to maximize efficiency without sacrificing quality.
By the second week, we edited, produced, and secured final approval with only one round of feedback, delivering a polished ad on time and above expectations.